“The question that people should be asking themselves is, what do I do better than anyone else in the world? And then just help people, put good things into the world that are helpful, for free, for the purpose of being helpful.”

Ask 'what do I do better than anyone?' — then give it away free until demand monetizes itself

Pick the one thing you can do better than almost anyone, then give it away free until it's obvious the demand is real and large. The free help compounds into a trustworthy reputation, and eventually the audience itself will push you to monetize it.