Founder Playbook

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You're not going to ever convince some random software engineer to work on something with you that is your idea without paying them a lot of money, nor should they… It was working with Nate one-on-one for years.

You won't convince a random engineer to build your idea — co-founders come from years of relationships

Cold-pitching a technical co-founder rarely works because the engineer carries all the build risk. Compounding relationships — staying in touch with old colleagues, helping strangers for years — is what produces the partner who'll equity-split because they already trust you.


C
Colin Macintosh
Sheets Resume$20K/month
Starter Story
How I Built It: $20K/Month AI App as a Non-Technical Founder· 8:07
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