“That's why it is growing really fast, because I'm not reinventing my own audience. I'm just utilizing the AI coding tools audience and we're just making the AI coding workflow better.”

Don't build your own audience — plug into an existing tool's user base

Skip the years-long grind of building a personal following from scratch by anchoring your product to a tool that already has a hungry user base. Build something that improves their existing workflow and you inherit their attention, distribution, and trust on day one.