“I ended up building 11 products of my own. Unfortunately 10 collapsed, they didn't perform well, but one of them grew really fast which is CodeGuide. In the end it was just like an overnight success after like all these seven years.”

Ten flops before the hit — 'overnight success' after seven years of shipping

Treat each shipped product as a lottery ticket and accept that most will flop. The breakout looks like overnight luck from the outside, but it is actually the compounding payoff of years of unglamorous attempts and forced reps.