“Reddit was really big at the time... there wasn't really any like really iOS first app that really I loved so I was like you know screw it this is this could be a fun project.”

Scratch your own itch in a community you love — that is where great indie apps start

Apollo began not with a market research exercise but with a genuine gap Christian felt every time he opened Reddit on his iPhone. The best indie apps are built by people annoyed that the tool they want doesn't exist yet — because they will use the product obsessively, notice every flaw, and keep improving it long after a mercenary builder would have moved on.