Founder Playbook

Shipping
I think I fell into every like developer trope where there was like feature creep there was working on like too many features instead of bugs... by some luck stroke of luck it came together and released.

Every developer falls into feature creep — ship the buggy version, fix after

Apollo took a year and a half longer than it should have because Christian kept adding features instead of shipping. The same trap captures most solo developers. The fix is external pressure: a beta community demanding release, a public ship date, or just the discipline to declare the current build good enough and go.


C
Christian Selig
Apollo for RedditIndie developer · Apollo for Reddit
Sub Club by RevenueCat
The Advantages of Working On an App You Care About· 4:36
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