Founder Playbook

Idea validation
I ended up posting it in like the Apple subreddit I think and it really took off in a big way and people were really interested in beta testing it so kind of got to that point where I was like oh like this might have some legs.

Post the beta in the community you are building for — that is your validation

Apollo's early traction came from a single post in a community Christian already lived in. The feedback was immediate, the beta filled fast, and the demand signal was real — not manufactured. Building for a community you already participate in shortens every loop: from idea validation to beta recruitment to launch distribution.


C
Christian Selig
Apollo for RedditIndie developer · Apollo for Reddit
Sub Club by RevenueCat
The Advantages of Working On an App You Care About· 2:02
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