Founder Playbook

Idea validation
If I had set my goal 6 years ago to have 150k a year I would thrown away that project. So my first goal was not to get the million dollars but to have a random person who I don't know download the app. Since it was a side project monetization can come afterwards. Users first monetization later.

Pick A Tiny Early Goal — Users First, Monetization Later — Or You Will Quit

Chris says picking the wrong goal would have killed the project early. Instead of chasing revenue, his first milestone was a single stranger downloading the app, which kept the bar low enough to keep shipping for years.


C
Chris
Wishlist$150K/year, 1.1M users, zero marketing wishlist app
Starter Story
This App Replaced My 9-5 ($150K/year)· 5:21
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