“The number one project is a to-do list app but there are 2 million to-do list apps out there. So I thought I'd do something similar and that was a wish list app because back then I was still using an Excel sheet for my own wish list because I thought there was no nice and pretty wish list app out there.”

Build A Prettier Version Of A Boring Tool You Already Use In Excel

Chris was managing his own wishlist in an Excel sheet because no app on the market looked nice enough. Rather than chase a crowded category like to-do lists, he picked a related, underserved niche where he was already the target user.