“I call I have a doc of hot dogs Like do you hear the Costco hot dog story like you'll never change the price Yeah It's a $149 Yeah And it's like doesn't matter if we're losing margin on doesn't matter It's always going to be a $149”

The Costco Hot Dog list: write down what never changes

Hulls maintains an explicit written list — inspired by Costco's famous $1.50 hot dog that has never increased in price — of core features and prices that will never change regardless of PM pressure or board mandates. The discipline matters because product managers cycle out every 18–24 months; without a written anchor, each new hire re-litigates the same trade-offs from scratch. Apple's long-term product coherence is cited as the same principle applied at platform scale.