“we actually recently just wrote a bill of rights for our free user because it so easy to chip into that... location history and place alerts they must be free doesn't mean we can't move the pay wall a bit but like real value there no deceptive tactics around and dark patterns”

Write a free user bill of rights before you scale

Life360 wrote an internal constitution that enshrines which features must always be free — location history and place alerts chief among them — and bans dark patterns, deceptive UX, and interruptions to the core job-to-be-done. The document exists because at scale it is easy to chip away at free user value one small product decision at a time, each justified by an A/B test, without noticing you have crossed a line. Having it written down forces every PM to explicitly justify any erosion.