“He was like 'yeah pretty much everybody else works on the website.' I was like 'oh so the app must just be some sort of add-on here.' And he was like 'no no, 95% of our sales are through the app.'”

20-person team, 1.5 devs on mobile, 95% of revenue from mobile

Charlie recounts a 20-person dev team where one and a half engineers worked on the app while the rest built the website — yet 95% of sales came through the app. Teams habitually allocate dev resources by what's easy to hire (web), not where revenue actually happens (mobile). For subscription apps, hard-prioritizing mobile is usually the obvious unlock no one takes.