“we're not in it for dollars we're in it for decades and I think that it's a you know it's it's it's a nice bumper sticker um and a lot of people would say it if they could but they can't but we can”

Price for decades, not dollars (Murdoch's rule)

Refuse short-term pricing decisions that juice the numbers at the cost of goodwill. If you don't financially need to squeeze the community, don't — the long-term option value of an audience that trusts you dwarfs whatever you'd extract this quarter. Most founders can't say this honestly because they're cash-strapped; if you can afford a decade-long horizon, that's a moat competitors can't copy.