“we cannot be the person for everybody we can be the person for the people that are just have affinity for us in the way we are”

Scale relationships only along aligned vectors

Think of every audience member as a vector with a direction and intensity; authentic reach only scales where those vectors align with yours. Stop trying to be the person for everyone. Be sharply yourself so the aligned vectors snap into place and the misaligned ones self-select out without you having to chase or convert them.