“there's a sort of an early phase where building in public sharing everything is a really good idea and then there comes a point and it's not well defined you kind of get the feeling maybe you'll see the copycats maybe you'll see your competition speaking about you where it makes a little bit more sense to dial back how transparent you're being”

Dial back building in public when noticed

Build-in-public has a phase, not a permanent setting. Share aggressively early to bootstrap attention and distribution, then watch for the signal — copycats appearing, competitors quoting your numbers, your data being scraped. That's when transparency stops compounding for you and starts compounding for them.