“you have to keep in mind that you can either stand out or you can fit in and all of us want to do both of those things... if there's an interesting unique thing that's a little bit edgy like you know your post is going into a feed filled with other interesting things like don't be afraid to stand out”

Stand out — don't neuter your edge to fit in

Writers reflexively neuter their best lines to feel safe, then drop a sanitized post into a feed already crammed with interesting things, where it dies. When you have a weird, authentic, slightly edgy angle that's genuinely you, ship it without softening. Safety inside a noisy feed is the riskiest play.