“We have a yearly subscription that's $45 and a monthly subscription for $10 um with a 3-day free trial”

Anchor iOS subscription pricing at $10/month, $45/year, 3-day trial

For a single-purpose tracker riding a social trend, $10/month and $45/year (~62% annual discount) anchors high enough to be taken seriously and pushes most users toward the annual plan. Keep the trial short — 3 days, not 7 or 14 — so trial-to-paid conversion happens while the install-day excitement is still active. Pepai hit ~2,000 active subs and $11K MRR in 28 days on this exact structure.