“when I first got interested in peptides I was watching a lot of people on social media and everything that these guys would say I believed and trusted... if I just got to them before anyone else and got them to post about my app and be like "This is the tool I use." Everyone's going to listen to that”

Recruit the creators YOU personally trust, not the biggest accounts

When picking creators to seed, follower count is a trap — pick the specific 5-10 creators whose product recommendations YOU personally would act on if you were the customer. That trust transfer is what converts: the audience already pre-decided to buy what those creators endorse. One mid-tier trusted creator beat any random megacreator drop in Cedric's numbers.