“We never saw Apple release scanning and our growth stalls or we lose customers. Apple covers the basic needs and when you want to go deeper you will find a more specialized app. They will also make people aware that oh you can do scanning with your device.”

Apple's native scanner didn't dent growth — it educated the market

When platforms ship a native version of your feature, it can actually expand your market by educating users that the capability exists. The defense isn't being first — it's being deeper, with workflows like auto-export-to-folder-by-document-name that prosumers need but platform basics ignore.