“We had a button on the scan document that you would tap and shows an OCR text and after this refactoring we had moved this button in a drawer and was not directly visible and the effect on the paywall displays was like maybe like 10 20%... that's something I noticed after months.”

A buried OCR button silently cut paywall views ~15% for months

A UX cleanup hid the OCR entry point in a drawer, killing one of the main paywall trigger paths. Revenue dropped for months before they traced it back. Treat paywall-trigger surfaces as load-bearing UI — never tuck them behind a refactor without measuring impressions per trigger.