“Every single year we could find an indie, a big company, a midsize company, a bootstrap company, a funded company... every cohort has somebody in it still alive, still thriving, still growing.”

Every cohort since the App Store opened has produced winners — there's always another boat

RevenueCat's cohort data shows successful apps founded every single year since the App Store opened, including the years pundits declared the gold rush over. The pattern: recognize an unfilled niche the moment new capabilities ship (AI, AR, new sensors) rather than waiting for proof — by then the cohort is closed.