“When we feel like we feel a bit the pain you know we start hiring... it's not necessarily like they are growth driven, it's like just I have too much on my plate I need someone.”

Hire against acute personal pain, not against a growth plan

Bruno rejects the VC-style staffing plan in favor of hiring against acute founder pain. When founders can no longer do product, support, dev, and admin simultaneously, they offload whichever function hurts most. This kept the team at 10 people while still growing MRR 3x and serving 5M MAU.