Founder Playbook

Bootstrapping
I've recently kind of started doing consulting again with this little agency thing and um we've been doing pretty much for all of our clients setting up segmentation survey funnels

Spin up an agency arm on top of your SaaS

Run a small agency that delivers your SaaS's playbook done-for-you to high-leverage clients (Pat Flynn, Justin Welsh). You get statistically significant data from their giant lists, social proof from name-brand creators, and the agency cash funds product R&D. The SaaS and the agency compound each other in ways the SaaS alone cannot.


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Brennan Dunn
RightMessage / Create & SellFounder of RightMessage and author of "This Is Personal" — personalized marketing as the middle ground between billboard and sales call.
The Bootstrapped Founder
Brennan Dunn — This Is Personal· 22:00
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