“it's not about being Coy it's not about being it's just about like again like showing that you're listening and saying I'm listening and here's a different set of bullet points for you that I think are going to really resonate with you”

Open personalized copy with "you shared with me"

Open every personalized block with explicit attribution — "you shared with me that you work with a team, so here's why this gets you to the next level" — instead of silently injecting inferred facts. Pat Flynn's Black Friday A/B test using exactly this "you fit this profile, here's why" framing was 2.38x more performant than the generic everything-on-offer control.