“Our Elite price is $100 which is a lot to ask for in the App Store... but in the context of the user and what they're spending for their hobby — if you think about hunters spending thousands if not tens of thousands of dollars a year — and sometimes the deals you can get on these partners can make up the value of the app in a single purchase.”

Brand Partnerships Can Justify a $100 Subscription When Discount Value Exceeds the Price

onX's Elite tier at $100/year bundles partner discounts from outdoor brands like First Light. For passionate hobbyists whose total annual spend on the hobby dwarfs the subscription cost, a single partner discount can recoup the price entirely. Contextualizing price against total hobby spend — not against other apps — eliminates sticker shock.