“My advice for the app builders out there is like until you really have a clear user need around an additional tier — when is the opportunity to bring it — because by introducing it too early it introduces all sorts of complexity into the business and it ends up being more work than it's actually worth.”

Don't Add a Second Tier Until You Have a Clear User Need Driving It

Multi-tier pricing adds product, engineering, support, and paywall complexity. Brandon's rule: don't add a tier until you have direct user evidence of a specific unmet need that tier would address. Premature tiering fragments the message and creates decision paralysis at the paywall without lifting revenue.