“Every quarter, every semester we ask a panel of our audience: does Deezer know music, does Deezer understand me, do I feel close to Deezer — and we especially focus on the paid consideration part. What's actually reliable is that we follow the trend.”

Track brand health as a directional trend, not an absolute number — quarterly panels

Deezer measures brand health through quarterly quantitative panels that ask users about awareness, affinity, and paid consideration intent. The panels don't produce precise numbers, but they produce reliable directional signals. An upward trend in paid consideration quarter over quarter validates brand investment even when the absolute number is uncertain.