“In Texas you can say here the likely financial benefit and here is what our service costs it makes the customer decision rational and straightforward so you need to sell less... we even show potentially how much you can save and then in the end we show different plans”

Sell a concrete dollar delta — show savings next to price during onboarding

Pick a category where your value can be measured in dollars saved or earned, not in vague "productivity" or "brighter future" claims. Surface that savings figure during onboarding directly above the pricing tiers — Savvy Nomad shows projected tax savings before plan selection. When "you save $X for $Y" is visible on the same screen as the checkout button, the math sells the product and your marketing copy can shrink.