Founder Playbook
Idea validation
“extremely high pay taxes compliance doiciles people don't want to deal with them they just want to hire somebody to pay somebody just to forget about this which is exactly why they're willing to pay”
People pay just to forget about the problem — that's the boring-niche signal
The strongest signal in unsexy markets is that customers will pay simply to stop thinking about the problem — tax filings, compliance audits, immigration paperwork, estate planning. Willingness-to-pay isn't correlated with how much value you create; it's correlated with how much dread you remove. If the DIY alternative is hours of confusing forms or thousands of dollars to a lawyer, your productized middle path is the no-brainer purchase.
B
Bo
Savvy NomadCo-founder of Savvy Nomad — helps US citizens abroad change state domicile to pay less tax. $1.7M ARR, ~$140K MRR, 1,400+ customers, ~$10M saved in state taxes for customers. Six-person team running a no-code stack (Bubble, Framer, Ghost, Customer.io, BigQuery).
Starter Story
I Make $1.7M/Year In The Most Boring Niche Imaginable· 4:55