Founder Playbook
Idea validation
“a lot of founders only think about market size also ask how many smart capable founders are actually choosing to build here in sexy categories AI apps social platforms creator tools the market might be huge but you're competing against hundreds of wellfunded teams in unsexy markets you get the opposite real demand high willingness to pay and very few people who want to touch the category that a symmetry is your edge”
Score ideas on competition-to-demand ratio, not market size
Stop scoring ideas on TAM alone. Score them on the ratio of demand to capable founders chasing it. In AI / creator tools you're outgunned by hundreds of well-funded teams; in unsexy compliance, tax, legal, and immigration workflows you face almost zero serious competitors despite obvious demand and high willingness to pay. That competitor-vacuum is your moat before you've written a line of code.
B
Bo
Savvy NomadCo-founder of Savvy Nomad — helps US citizens abroad change state domicile to pay less tax. $1.7M ARR, ~$140K MRR, 1,400+ customers, ~$10M saved in state taxes for customers. Six-person team running a no-code stack (Bubble, Framer, Ghost, Customer.io, BigQuery).
Starter Story
I Make $1.7M/Year In The Most Boring Niche Imaginable· 9:50