“I have 100 Feather customers, so what can I build for them? Everyone has a blog, so I thought why not build a chatbot that can answer everything that is on their blog. While I was building it I realized why should I limit this to 100 people. I took 2 weeks from idea to launch.”

Shipped SiteGPT in two weeks by carving a chatbot out of an existing customer base

Bhanu spotted the AI wave on Twitter, scoped a chatbot for his existing Feather customers' blogs, then realized mid-build it deserved to be its own product. Starting from a known audience and a single narrow use case compressed idea-to-launch into two weeks and hit $10K MRR in month one.