“I have consistently found that if you mention a con potentially I've seen has improved conversion rate.”

Mentioning Your Product's Cons On Camera Consistently Lifts Conversion Rates

Ben deliberately names downsides of his own product during launch videos. Searchers arriving from review-intent queries are already skeptical — they've likely been burned by scammy competitor apps. Acknowledging a con signals honesty and differentiates the product from low-quality alternatives that make only optimistic claims.