“I don't worry about not aware of the need which is typically the bottom, I go right to aware of the need, then there's aware of some solutions, then there's aware of specific solutions, aware of benefits, and then convinced and ready to buy.”

Map the Buyer Awareness Ladder Before Picking Any YouTube Keywords

Ben structures his entire content strategy around a customer awareness ladder, using ChatGPT to generate the questions buyers ask at each stage. This means every video maps to a specific moment in the buying journey — from broad problem-awareness down to purchase-ready. The result is a content funnel that naturally shepherds viewers toward conversion without any paid ads.