“I made a video about that and it got like 1 something million views and that strategy that I brought to the internet has since been repeated so many times that it's referred to as the compare lists method.”

Validate Demand by Making a Video About the Problem Before Building Anything

Ben discovered the demand for a safer Instagram unfollower tool by creating a video explaining a manual workaround — not by building anything. The video drove over a million views and sent traffic to a competitor's tool, proving massive latent demand before he spent a dollar on development. He then spent 4 years watching the idea mature before building it himself.