“The thing with Reddit is you can't be overly promotional. So you have to be a little bit more subtle. So if I made like a YouTube video or I made a guide, I would put like all of the good stuff in that Reddit post. I would kind of just tack on a reference to like the YouTube video or the guide. But what I found was more people engaged with it, so it was more likely to go to the front page.”

Front-Load Every Reddit Post With Full Value And Tack The Link On At The End

Instead of teasing content to drive clicks, Ben dumps the full value into the Reddit post itself and only mentions his guide or video as an aside. Engagement goes up, the post is more likely to reach the front page, and curious readers still click through for more — the algorithm rewards giving, not gating.