“I've formed a habit of waking up really early in the morning, prioritizing development tasks and stuff that just required more focus and attention in the morning. So I would do that between like 5:30 and 8:00, 8:30. And then if I worked on anything in the evening it might be more like marketing related because I could do those kinds of tasks without having to be hyperfocused and alert.”

Block Mornings For Deep Work And Save Marketing For The Tired Evening Hours

Ben treats a side-project day as two distinct shifts gated by cognition. Deep-focus building gets the pre-job hours when his brain is fresh; marketing — writing, posting, replying — gets the depleted evening hours after the day job, because it tolerates lower focus. Match the task to the brain state, not the other way around.