Founder Playbook

Mindset
Make sure that you have a way to get customers. The customer acquisition problem is a thing you have to solve before you leave your job. And you have to have a plan that you can kind of throw gasoline on — if I have 40 hours a week to throw at this, I know that there's going to be an extra output.

Quit Your Job When You Have A Channel You Can Pour Gasoline On, Not An MRR Number

Ben argues the quit-your-job threshold isn't revenue, it's a proven, repeatable acquisition channel. The test: can you predict that adding 40 hours/week of focused effort will produce more output? If yes, you have a flywheel; if not, more time won't fix it — you'll just be unemployed and stuck.


B
Ben Boz
Tech Lockdown$15K MRR
Starter Story
My Side Project Makes $15K/Month (Quit My 9-5)· 6:40
More tactics from Ben Boz