“start off by building an audience. Don't wait to have the product before you build the audience. And it needs to be an audience that's interested in that topic, not just like your general social media following. You need to have like a pretty good customer list of pre-qualified people that would use it.”

Build A Topic-Specific Audience Before The Product So Launch Day Lands On Warm Demand

Ben spent roughly a year publishing free content and a Reddit post about his personal blocking setup before he charged a dollar. The pre-qualified audience meant every feature he shipped had someone waiting to use it — which sustained motivation and gave him a built-in launch channel his earlier failed projects lacked.