“Our biggest segment we personify as the dude from The Big Lebowski. I call this segment The Dude abides. If we're making a feature I try to think about how the dude is going to respond to it. I just like to always visualize our main segment.”

Innovation framework step one: visualize your primary segment as a vivid named person — not a demographic

Paloni's innovation framework requires naming and visualizing the primary target segment before building anything. Welltory uses AI-generated images of 'The Dude' in various everyday poses — at the office, on the couch after work — to represent their largest segment: ordinary people who open their phones to escape boredom. Every proposed feature is evaluated through this lens. The specificity of the persona prevents feature decisions that optimize for power users rather than the mainstream audience.