“after the first two he was like okay this is less scary but by the fourth one he was like this is awesome I can't believe I waited so long to like to do this because he was like I'm having so many ideas”

The first three customer interviews are awkward; push through to four

The 'I don't want to bother people' block is universal. The fix is volume — the first two or three interviews feel awkward, but by interview four most founders are buzzing with ideas. Push through the first three; they're the tax for unlocking everything that comes after.