“we really only do surveys when we have a larger volume of customers so if you have 100 plus customers surveys are going to be your jam but if you don't have 100 customers I would say interviews interviews are going to be your best friend”

100 paying customers is the survey-vs-interview cutoff

Surveys need volume to be useful. Below 100 paying customers, do 10-15 qualitative interviews instead — the signal is richer and the sample size is honest. Website surveys only start producing usable data once monthly traffic hits 5-10K. Pick the research method by current scale, not by what feels easier.