“if you did 10 very high quality customer interviews a year you would be beating literally all of your competitors every single one of them I know that because I probably worked with them I guarantee that if you were to do that process it would energize you for the next six months at least”

Ten high-quality customer interviews a year beats every competitor

The bar for outpacing competitors on customer insight is shockingly low — 10 good interviews across a full year. That's roughly one every five weeks, and the clarity from those conversations sustains marketing and roadmap decisions for the next six months. Skip them and ship features on intuition; that's where most competitors stay stuck.