“assuming it's Evergreen you don't have to keep producing it if it's generating customers maybe you need to update it like every six months to a year depending on Google's rules and search if you've created the system the acquisition system to acquire an audience you probably don't need to put as much effort into it to keep it going”

Evergreen content becomes a maintenance job after it works

Once an evergreen content system is reliably generating customers, it stops being a content job and becomes a maintenance job — refresh every 6-12 months to stay aligned with Google updates. That's what frees a solo founder to start building a second acquisition system for the next vertical, without dropping the first.