“before you even jump to the what questions am I going to ask if you just stop and say what progress am I trying to make I really don't know what I should be charging I would like to make progress in knowing what I should charge”

Design surveys backwards from the business decision you need to make

Most founders build surveys by listing the questions they want to ask, which biases the survey toward what they want to hear. Asia flips it: define the business decision you need to make ('I don't know what to charge,' 'I don't know what to build next'), and only then design the questions that produce that decision.