“with real human beings at the center of most Indie marketing be it like word of mouth or referrals or just mind share you will benefit immensely from permission marketing by Seth Goden”

Earn attention, never buy it

Indie founders can't outspend incumbents on ads, so the only durable channel is permission — people who actively opt in to hear from you. Build an email list, a newsletter, or a podcast where subscribers say yes once and keep saying yes, and treat that attention as the most valuable asset you own. (Seth Godin, Permission Marketing — and buy the rest of his catalog while you're at it.)