“more than anything fresh Founders mess up their positioning by not even knowing what positioning is and April is the expert in this field she'll make sure that you start your marketing efforts right from the right perspective from the right position”

Nail positioning before any marketing tactic

Most early founders skip positioning and jump straight to tactics, which is why their content lands flat. Before writing a landing page or launch post, define who the product is for, who it is explicitly NOT for, and what category it competes in. This is the foundation every other piece of marketing gets built on top of. (April Dunford, Obviously Awesome.)