“in this book you will find nine ways to monetize whatever kind of business you're building on a recurring basis it's super helpful if you want to be inspired by other Industries and not just your own kind of myopic view on the software business world one of the models in there for example is the insurance model which I rarely ever see used in SAS but it works and I've seen people use it in SAS successfully people pay for not having to think about stuff”

Pick from nine recurring-revenue models, not one

Most SaaS founders default to a flat monthly seat fee because it's the only model they've seen. Steal from the Automatic Customer's nine recurring models — including the insurance model (customers pay to never think about compliance, backups, or uptime). The right pricing model can double LTV without changing the product. (John Warrillow, The Automatic Customer.)