“a lot of Founders ask their customers if they want new features well of course they do they're free right why wouldn't they but that's not how you learn what they need that's how you ruin your product Rob teaches you to ask better questions to the right people”

Ask better questions to the right people

Stop asking customers leading questions like "would you use this?" — they'll say yes to be polite and you'll build the wrong thing. Ask about past behavior and real pain instead of hypothetical future enthusiasm. Run every validation conversation through this filter before you write code. (Rob Fitzpatrick, The Mom Test — 1-hour read, absolutely worth it.)