“value nurturing is a concept that every founder should understand innately and really know and who would want to be ignorant of nourishing customer relationships in the world where trust and having relationships with customers is becoming more and more important”

Nurture value after the sale, every cycle

Retention isn't a churn dashboard — it's the deliberate act of showing up for customers after they've paid. Schedule recurring check-ins, surface wins they didn't notice, proactively unblock them before they consider leaving. Most SaaS treats post-purchase as silence; in a trust economy, that silence is what kills LTV.