“Deploy empathy by Michelle Hansen is my favorite book for customer Discovery and exploration this great little gem offers actual scripts for customer interviews which I love it doesn't just tell you the why it guides you through the how with literally the questions that you need to ask”

Use scripted interviews for customer discovery

Most founders fumble customer discovery because they wing the conversation. Use Michele Hansen's literal interview scripts — exact questions to ask — so every conversation produces real insight instead of polite feedback. Run them on your first 20 signups before you ship a single tooltip. (Michele Hansen, Deploy Empathy.)